As CEO and co-founder of AutoLeadStar, Aharon Horwitz is passionate about bringing cutting-edge technology solutions to the forward-thinking dealership. He leads a team committed to increasing dealership sales through improved efficiency, scalability, and personalized customer experience. He regularly speaks and writes about automotive innovation, contributing to industry publications including Dealer Magazine and Dealer Marketing. A long-time entrepreneur, Aharon’s drive for developing useful technology with tangible results has garnered coverage by Inc. Magazine, The Next Web, and LifeHacker, Mailchimp, Infusionsoft, and major automotive publications.
[00:01 – 07:56] Opening Segment
[02:04 – 13:15] How AutoLeadStar Built a Very Well Respected Brand in the Automotive Industry
[13:16 – 16:14] How Did AutoLeadStar Flex or Innovate in 2020?
[16:15 – 21:13] What Are Some Innovations You’re Leaning Into for the Future?
[21:14 – 24:57 ] The Tenors That Make Israelis Innovative
[24:58 – 26:45] Closing Segment
“When you don't know what to do start talking to customers… Some months you’re just sitting there feeling like things are not going the way you want them. Instead of getting stuck in it, running in circles chasing my tail, I just start getting on the phone, getting in the store, talking to dealers and I usually come out with an insight.” - Aharon Horwitz
“We’re in the midst of such a huge change where everything is going software and digital is really swallowing up the world. There’s so much work to be done to translate the livelihoods of so many millions of people into that framework.” - Aharon Horwitz
“I really think that there's a huge social impact if you can help this industry survive the twin waves of digital disruption and the tendency that modern capitalism has to wipe out the little guy. It's a big challenge, there’s a lot to do here.” - Aharon Horwitz
Visit AutoLeadStar’s website
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