16 August 2020

17. Call Your Shots with Ilana Shabtay

Joining us today is the Director of Marketing at AutoLeadStar and "growth hacker," Ilana Shabtay. Ilana believes that what brought her to where she is today is her ability to apply and take constructive criticism. As a team leader, she promotes not just her growth but the growth of her team. She believes that to succeed as a team, you have to understand your team member's strengths and weaknesses and play off of them.

Let's dive into Ilana's story and learn how you can evolve and take your career to the next level.

Things you will learn in this episode

[00:01 – 04:03] Opening Segment

I talked briefly about valuable information that you can take advantage of in this episode
I introduce guest, Ilana Shabtay, to the show
Ilana talks about the advances AutoLeadStar is making in the marketing automation space
- Creating a marketing automation platform for automotive with machine learning and AI
- Innovations in harnessing quality data and leveraging data

[04:04 – 11:01] There is no "I" in "TEAM."

Ilana talks about her diverse career background
- Gives advice for people who want to evolve their career.
  - Don't be afraid to try new things
    Apply and take constructive criticism

- Where Ilana gets her inspiration
What did it look like for you to move from "ME" to "WE?" From pushing for your career first to being successful as a team?
Understanding your team's strengths and weaknesses

[11:02 – 16:15] Cultural Differences

Ilana talks about the cultural differences from her American and Israeli background
Social norms play a big role in how effective you can communicate with someone, especially in an organization with diverse cultures

[16:16 – 23:03] Call Your Shots

Let's listen to Ilana's advice on moving to the next level of our careers
- Learn from your colleagues
- Ask for feedback
I share about my experiences with the people who helped me early in my career
- Leaders providing resources to help improve on specific areas in my career

Ilana's final thoughts for the listeners
- "I just want to remind people about connecting with the right people and finding the right people that can mentor you and make you better. That's what's going to get you there."
For more information on Ilana, be sure to follow her at the links below.
Final words from me

Tweetable Quotes:

"What gets you to the top is obviously as an individual contributor being recognized but I think what keeps you at the top is being able to turn around, care about the team more than you care about your own growth to the top." – Natalie Born

"It's more enjoyable to work around people who like what they do, and you like what you do when you are successful." – Ilana Shabtay

"As a leader, I think it's really important to understand who you are managing or who is managing you and figure out how to communicate." – Ilana Shabtay

Resources Mentioned:

You can connect with Ilana on LinkedIn or visit their company website https://www.autoleadstar.com/. Check out Inside Auto Podcast, their blogs, and other resources to learn more about marketing automation.

Today's SPONSORSHIP is brought to you by Territory Global. You can connect with us on Instagram, and Twitter or visit our website territory.co Join the work forward movement!

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