Matt Morasky has been a practitioner of design thinking and visual thinking for more than a decade. In the course of designing and delivering scores of programs throughout Europe and North America, Asia, and Africa, Matt established the Amsterdam Visual Thinking School and has written, taught, and spoke on the topic around the globe. Matt is also co-author of The Art of Opportunity, a practical guide to identifying, developing, and launching new business opportunities through strategic innovation.
Let’s dive into part one of this interview and talk about the idea behind “big innovation” vs. “practical innovation”?
[00:01 – 04:23] Opening Segment
[04:24 – 15:46] Innovation and Design Thinking
[15:47 – 23:47] What Stops the Flow of Ideas?
“To some degree, what is our culture? Are we a culture that will actively engage with new ideas?” – Matt Morasky
“The whole idea of innovation is you get it wrong a lot. It’s almost carving away all the bad ideas until you get to a good idea.” – Matt Morasky
“Our job here isn’t to say no. Instead of saying no, ask what would need to be true for this to work.” – Matt Morasky
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