20 September 2020

22. Innovation and Design Thinking with Matt Morasky - Part 1

Matt Morasky has been a practitioner of design thinking and visual thinking for more than a decade. In the course of designing and delivering scores of programs throughout Europe and North America, Asia, and Africa, Matt established the Amsterdam Visual Thinking School and has written, taught, and spoke on the topic around the globe. Matt is also co-author of The Art of Opportunity, a practical guide to identifying, developing, and launching new business opportunities through strategic innovation.

Let’s dive into part one of this interview and talk about the idea behind “big innovation” vs. “practical innovation”?

[00:01 – 04:23] Opening Segment

  • I talked briefly about valuable information that you can take advantage of in this episode.
  • I introduce the guest, Matt Morasky.
  • Matt digs deeper into “big innovation” and “practical innovation.”
    • Incremental Innovation
    • Adjacent Innovation
    • Real breakthrough Innovations

[04:24 – 15:46] Innovation and Design Thinking

  • How to advance your ideas and tackling limitations within the organization
    • What is that framework? What does freedom in a framework mean to you?
    • What is our culture?
  • Matt gives excellent advice for leaders to get their people to think more innovatively.
    • Doing the right amount of preparation.
  • Things Matt likes to do when working on new ideas with his team.
    • I like to remind the team, “our job here isn’t to say no.”
  • Building your credibility over time.

[15:47 – 23:47] What Stops the Flow of Ideas?

  • Matt talks about what leaders could do to improve the flow of ideas in an organization
  • Matt weighs in on why companies are leaning towards taking personality profiles and assessments of their employees.
    • Identifying where people play their best and leveraging them there
  • Final thoughts from Matt

Tweetable Quotes:

“To some degree, what is our culture? Are we a culture that will actively engage with new ideas?” – Matt Morasky

“The whole idea of innovation is you get it wrong a lot. It’s almost carving away all the bad ideas until you get to a good idea.” – Matt Morasky

“Our job here isn’t to say no. Instead of saying no, ask what would need to be true for this to work.” – Matt Morasky


You can follow Matt on Linkedin or visit territory.co to learn more.


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