Matt Morasky is back for round two of our discussion. If you missed the first discussion, I urge you to go back to the previous episode titled "Innovation and Design Thinking with Matt Morasky - Part 1" before listening to this episode.
Through the “Growth Initiative Brief” process, one idea spiders into three ideas that spiders into five ideas. In this episode, Matt walks us through the growth initiative brief and you don’t want to miss how to practically turn your innovative idea into a real plan.
[00:01 – 03:24] Opening Segment
[03:25 – 22:39] Growth Initiative Brief
[22:39 – 27:22] Closing Segment
"With any client that we engage with, we always start with "WHY?". It's just important from a consultative standpoint to really understand what the motivations are behind them." – Matt Morasky
"You have to just be confident enough in your own self to say, yeah, I contributed to that. I took this nascent idea, got it off the ground, brought people on board, and then let the bird fly. And I think that's a really important lesson for a lot of us in terms of how we consider our role in innovation." – Matt Morasky
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