23. Innovation and Design Thinking with Matt Morasky - Part 2
Matt Morasky is back for round two of our discussion. If you missed the first discussion, I urge you to go back to the previous episode titled "Innovation and Design Thinking with Matt Morasky - Part 1" before listening to this episode.
Through the “Growth Initiative Brief” process, one idea spiders into three ideas that spiders into five ideas. In this episode, Matt walks us through the growth initiative brief and you don’t want to miss how to practically turn your innovative idea into a real plan.
[00:01 – 03:24] Opening Segment
- I talked briefly about valuable information that you can take advantage of in this episode.
- Matt Morasky walks us through "The Growth Initiative Brief."
- Based on their book, The Art of Opportunity
[03:25 – 22:39] Growth Initiative Brief
- Click here for resource link
- We simulate a situation based on the Growth Initiative Brief
- Determine the Goals
- Why?
- What are the Parameters?
- Identify the members of your Growth Team
- Available Resources
- Name your Sponsors
- Outline the Decision Process
- Complete the brief, and share with key stakeholders for input and feedback
[22:39 – 27:22] Closing Segment
- I talk about why I wanted to share this Growth Initiative Brief
- Have confidence in yourself
- For your idea to flourish, you have to let people in and allow them to help you.
- Final words from me
Tweetable Quotes:
"With any client that we engage with, we always start with "WHY?". It's just important from a consultative standpoint to really understand what the motivations are behind them." – Matt Morasky
"You have to just be confident enough in your own self to say, yeah, I contributed to that. I took this nascent idea, got it off the ground, brought people on board, and then let the bird fly. And I think that's a really important lesson for a lot of us in terms of how we consider our role in innovation." – Matt Morasky
You can follow Matt on Linkedin or visit territory.co to learn more.
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