Today’s guest is the Senior Vice President of If/Then, Dave Rickett. Dave is a creative visionary in digital strategy and user interface. He is also a strong proponent of user-first methodologies. He helped shape the user experience for brands such as Coca-Cola, The College Board, and ING.
Dave strongly believes that User-First Innovation is key to a successful, scalable, long-term business. If you don’t focus on your customers, you will end up being left in the dust of your competition.
[00:01 – 13:35] User-First Innovation
[13:36 – 22:19] Going Beyond User-First Innovation
[22:20 – 28:16] Closing Segment
“It’s really about humanizing the customer and bringing their voice into whatever it is we are doing.” – Dave Rickett
“As soon as you put the word design on anything, a lot of people just focus immediately on the design of something, but it’s really a lot more than that. It’s really about how your customers engage with your business and products and services as a whole.” – Dave Rickett
“If you think about it from a business point of view, you’re trying to sell something to people, and you want to make it as easy as possible for them to purchase that. So how do you do that? You’ve got to really understand who you are selling to.” – Dave Rickett
“User-centered or user-first innovation is really understanding who you’re selling to and doing it in a way that makes it as easy as possible to purchase from you.” – Dave Rickett
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