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Gianni Quintana is the founder and CEO of DigiTechy, an inbound marketing services, and conversational marketing platform. He is also the host of Smart Chickens Diversity Drives Innovation & Growth Show, and he has over 15 years of experience in strategic marketing. Gianni is a firm believer that where we come from shapes who we become both in life and our career.

[00:01 – 03:03] Opening Segment

  • I introduce and welcome our guest, Gianni Quintana
  • Gianni talks about his podcast, Smart Chickens
    • His goals, vision, and mission for the podcast

[03:04 – 21:10] Innovation in Marketing Automation

  • What is Marketing Automation? Gianni explains.
    • The evolution of Marketing technology over the years
  • Gianni talks about the building blocks needed in marketing automation.
    • Should you hire a team like Gianni’s?
    • DigiTechy’s role
  • The Next Generation of Marketing Automation
  • Gianni shares the metrics for good Marketing Automation.

[21:11 – 23:49] Closing Segment

  • Final thoughts for the listeners from the book ‘From Impossible to Inevitable’
  • Connect with Gianni. See the links below.

 

Tweetable Quotes:

“There’s never a perfect time for anything in life.” – Gianni Quintana

“As our marketing tech and automation has evolved, so has our buyers and the way they have a buyer journey and their expectations.” – Gianni Quintana

“Success only happens with a lot of failure and marketing automation is not a silver bullet.” – Gianni Quintana

 

Resources Mentioned:

You can connect with Gianni on LinkedIn or visit the DigiTechy website.

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Let’s go transform something!

 

31. Marketing Automation with Gianni Quintana 

22 November 2020