Have you thought of starting a podcast but don’t know where or how to begin? Then, this episode is the one for you! Join me for the final episode of Innovation Meets Leadership Season 1, where I talk about all things podcasting. From how to start, the things you need, and other factors involved. Tune in as I help you create a plan for building your podcast.
[00:01 – 18:33] The Four Main Areas in Starting Your Podcast
#1: Purpose – How to get started
What is your why and motive?
Who is your audience?
Territory’s Persona Mapping Activity
Do you have the time?
How long are you committed to doing it and how are you going to measure success?
What is your monthly budget?
#2: Format - How to organize
Naming Your Podcast
Catchy and clearly describes who you’re speaking to
Interviews, monologues, round table discussions, or a mixture of all?
Take time to write an intro and outro.
#3: Production – Equipment & recording
Equipment and platform
Tools for recording and posting your podcast
Advice: Record 5 to 10 episodes before you launch your podcast
Be consistent in releasing your episodes
Ensure good sound quality
#4: Post-Production – Getting your message out there
Do it yourself or use a company
Shout out to Streamlined Podcasts. Subscribe and use code: BORN for a discount on your first month!
Sharing your podcast on social media
[18:34 – 20:40] Closing Segment
Final thoughts and words of advice
“You have to love what you’re doing before anybody is willing to pay you for it.” – Natalie Born
“When you start your podcast, I believe you should start it for the right reasons. Start it for the right 'why' because it’s a labor of love and you enjoy what you’re doing.” – Natalie Born
The Persona Mapping Exercise by territory.co
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