27 December 2020

36. How to Start a Podcast with Natalie Born 

Have you thought of starting a podcast but don’t know where or how to begin? Then, this episode is the one for you! Join me for the final episode of Innovation Meets Leadership Season 1, where I talk about all things podcasting. From how to start, the things you need, and other factors involved. Tune in as I help you create a plan for building your podcast.

[00:01 – 18:33] The Four Main Areas in Starting Your Podcast


#1: Purpose – How to get started

  • What is your why and motive?

  • Who is your audience?

  • Territory’s Persona Mapping Activity

  • Do you have the time?

  • How long are you committed to doing it and how are you going to measure success?

  • What is your monthly budget?


#2: Format - How to organize

  • Naming Your Podcast

  • Catchy and clearly describes who you’re speaking to

  • Interviews, monologues, round table discussions, or a mixture of all?

  • Episode length

  • Take time to write an intro and outro.


#3: Production – Equipment & recording  

  • Equipment and platform

  • Tools for recording and posting your podcast

  • Advice: Record 5 to 10 episodes before you launch your podcast

  • Be consistent in releasing your episodes

  • Ensure good sound quality


#4: Post-Production – Getting your message out there

  • Editing Tools

  • Do it yourself or use a company

  • Shout out to Streamlined Podcasts. Subscribe and use code: BORN for a discount on your first month!

  • Sharing your podcast on social media


[18:34 – 20:40] Closing Segment

  • Final thoughts and words of advice


Tweetable Quotes:

“You have to love what you’re doing before anybody is willing to pay you for it.” – Natalie Born

“When you start your podcast, I believe you should start it for the right reasons. Start it for the right 'why' because it’s a labor of love and you enjoy what you’re doing.” – Natalie Born


Resources Mentioned:

Today's SPONSORSHIP is brought to you by Territory Global. You can connect with us on Instagram, and Twitter or visit our website territory.co. Join the work forward movement!

LEAVE A REVIEW + help someone empower their business through collaboration, innovation, and transformation by sharing this episode or click here to listen to our previous episodes.

These are proven solutions to advance your leadership and innovation process. Check out our website   innovationmeetsleadership.com or connect with me on Linkedin, Facebook, Instagram, Twitter, and Youtube.

Don't forget to subscribe and leave a 5-star review. Let’s go transform something!









Innovation Meets Leadership