36. How to Start a Podcast with Natalie Born
Have you thought of starting a podcast but don’t know where or how to begin? Then, this episode is the one for you! Join me for the final episode of Innovation Meets Leadership Season 1, where I talk about all things podcasting. From how to start, the things you need, and other factors involved. Tune in as I help you create a plan for building your podcast.
[00:01 – 18:33] The Four Main Areas in Starting Your Podcast
#1: Purpose – How to get started
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What is your why and motive?
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Who is your audience?
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Territory’s Persona Mapping Activity
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Do you have the time?
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How long are you committed to doing it and how are you going to measure success?
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What is your monthly budget?
#2: Format - How to organize
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Naming Your Podcast
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Catchy and clearly describes who you’re speaking to
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Interviews, monologues, round table discussions, or a mixture of all?
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Episode length
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Take time to write an intro and outro.
#3: Production – Equipment & recording
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Equipment and platform
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Tools for recording and posting your podcast
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Advice: Record 5 to 10 episodes before you launch your podcast
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Be consistent in releasing your episodes
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Ensure good sound quality
#4: Post-Production – Getting your message out there
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Editing Tools
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Do it yourself or use a company
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Shout out to Streamlined Podcasts. Subscribe and use code: BORN for a discount on your first month!
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Sharing your podcast on social media
[18:34 – 20:40] Closing Segment
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Final thoughts and words of advice
Tweetable Quotes:
“You have to love what you’re doing before anybody is willing to pay you for it.” – Natalie Born
“When you start your podcast, I believe you should start it for the right reasons. Start it for the right 'why' because it’s a labor of love and you enjoy what you’re doing.” – Natalie Born
Resources Mentioned:
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The Persona Mapping Exercise by territory.co
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