My guest, Parker Stevenson, and I talk all about finance. We talk about the biggest financial mistakes entrepreneurs are making, what numbers and metrics matter when growing your business, when it’s financially responsible to quit your job to pursue your business, and more!
Parker is a co-owner and the Chief Business Officer at Evolved Finance; a bookkeeping agency
that specializes in helping online entrepreneurs to build more profitable and financially stable online businesses. For over 6 years, Parker has been advising some of the top coaches, course
creators, influencers, and thought leaders on how to make more sound business decisions using their financial data. Before joining Evolved Finance, Parker spent five years at Adidas
America where he became the US product manager for a $50-million dollar a year product category.
[00:25] Financial Mistakes Entrepreneurs are Making
[04:21] Which Metrics Matter?
[11:25] The Financial Risk of Leaving Your Job to Start a Business
[19:58] Weathering the Storm of 2020 for Online Businesses
[22:237 Final Words
“I think a lot of entrepreneurs feel unprepared for [the financial] piece, and then subsequently, just ignore it. And just hope that it's okay, or hope someone else can take care of it.” - Parker Stevenson
“When we give our clients good financial data, which is what good bookkeeping should be doing, it's easier to look at that data and get the feedback we need as business owners. The reality is as your business gets bigger, you need feedback so we can make better decisions going forward as business owners.” - Parker Stevenson
“I think so much about entrepreneurship is risk management.” Parker Stevenson
“A lot of times your clients tell you who you really are, and what services you really provide that they care about. And so I do love the idea of landing one plane as you're launching the other so that you're not just left out there hanging in the wind.” - Natalie Born
Connect with my guest:
Visit Parker’s website: https://www.evolvedfinance.com/ or email him at Parker@evolvedfinance.com
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