19 September 2021

Season 2, Episode 35. Thriving in Difficult Times with Ken Lundin

In this episode, Ken Lundin joins us to talk about the invaluable journey of going through hardships, admitting to failure, breaking the cycle of passive accountability, and how we can get back up and show up stronger.


Ken Lundin, founder of Ken Lundin & Associates and creator of the Sales Alpha Roadmap, found his mission while standing in his front lawn in Atlanta in 2011, when he learned from the people who had purchased it that his house had been sold by the bank. With his business - and the last 6 years of his life - up in smoke, he took a mid-level sales position and over the course of the next 2 years was offered 2 promotions attaining the role of SVP of Sales within two years. With his unique perspective on thriving during difficult times and his considerable sales acumen, he soon became a consultant in order to bring his systematic process to other companies, helping them adapt to difficult changes and to thrive in uncertain times.



[00:35] Rising From the Ground Up

  • Introducing Ken Lundin
  • Ken shares going through the hardest season of his life
    • There is the hardship of admitting to failure.
    • The goal is to prevent others from undergoing the same hardship.


[04:23] Acknowledging the Barriers and Embracing the Modern Framework

  • Systematic approach of addressing being underseen
    • Consider that maybe there is so much more to offer to the world.
  • From traditional to modern sales consulting model
    • It is out of technical expertise. Get products to sell themselves.
  • Downsides of traditional sales training and consultancy
    • It is about operationalizing and customizing it based on the environment.
      • How do you rebuild the process of sales?
      • What do you do next?
  • Breaking the vicious cycle of passive accountability
    • Employ communicating appropriate meta messaging. It takes a complete culture adjustment.


[15:18] Becoming Present: Show Up Better and Stronger

  • Words of encouragement for pandemic-hit businessowners
    • Lean into the idea that it is okay if it is not easy.
    • Create your own future. Determine the extent of emotional energy you can give.
      • Employ the three-foot rule
  • The aftermath of becoming present
    • Show up and give your best for better results.
    • Control your actions and recognize the organizational changes that have to be made.


[21:42] Final Thoughts 

  • Realize your intentions and what you can do differently in your life to show up.
  • Connect with Ken (Links Below)


Key Quotes:

“You get so many companies who have small amounts of visibility into their company that you know, they're doing a six bucks or a million bucks in sales now, and they're living a lifestyle dream when they have so much more to offer the world. ” - Ken Lundin

“If I can think about how I personally show up differently, that's going to create a different result on its own. I don't have to chase the money; I don't have to chase the dream. I have to be the person I'm supposed to be. And then the rest of those things will follow.” - Natalie Born

“I'm very protective of my emotional energy, you know, and so from that perspective, if it doesn't come into my three-foot circle, which is representative of things that I can actually influence change, and I put zero emotional energy into it.” - Ken Lundin


Connect with Ken

Website: www.kenlundin.com

LinkedIn: https://www.linkedin.com/in/kglundin/

Twitter: https://twitter.com/kglundin


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