21 March 2021

Season 2, Episode 9. Jobs To Be Done with Jim Kalbach - Part 2

Welcome back to part two of our interview with Jim Kalbach. Hop on in, and let’s continue our conversations from part one.

Missed the previous episode? See below for links to the show.

Jim Kalbach is an author, speaker, and instructor in design. Jim has authored the books Designing Web Navigation, Mapping Experiences, and the most recent one, The Jobs To Be Done Playbook, which we will be talking about in this episode.

Jim is currently the lead evangelist at MURAL, the leading online whiteboard. He is responsible for advocating for imagination work, remote collaboration, creative teamwork, design thinking, and more.

 [00:01 – 03:26] Outcome-Driven Innovation (Continued)

  • We continue discussing Job Maps

[03:27 – 06:55] Innovation in the Corporate Setting

  • Applying Jim’s recipe for successful innovations

[06:56 – 18:53] Closing Segment

  • The Jobs To Be Done Playbook is a tool that’s not for everyone.
  • Jim discusses how they are utilizing Jobs To Be Done at Mural.co
  • Final thoughts

 Tweetable Quotes:

“Innovation is slippery enough that you need different perspectives. Sometimes you need to pull something out of your toolkit to grab on to that thing that’s just going to slip away from you otherwise.” – Jim Kalbach

“Your job to be done as an innovator is to conceive of a future that doesn’t yet exist.” – Jim Kalbach

 Resources Mentioned:

To learn more about Jim, you can follow him on LinkedIn, Twitter, or head on over to https://experiencinginformation.com/. Learn more about the Jobs To Be Done Toolkit at https://www.jtbdtoolkit.com/.

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