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Welcome to Innovation Meets Leadership! I’m your host, Natalie Born. In this episode, Thomas Watkins breaks down the ins and outs of effective design. He emphasizes the need to consider the user experience and that the process of design development must be centered around it. The key is making people’s lives easier and avoiding over-complicated systems.

 

Thomas Watkins is a thought leader, speaker, and industry practitioner located in Houston TX.  Thomas has made it his career’s focus to combine technology with design psychology in order to drive business success. He specializes in helping his business partners bring their own brilliant ideas to life, by translating complexity into simplicity.

 

[00:35] Where Apps Go Wrong and How to Address Them

  • Thomas Watkins on unpacking user experience
    • This goes wrong all the time. However, making it work is possible with design psychology.
    • There is a difference between what the software really is versus what the user thinks
  • How we are engrained naturally in using apps
    • Research is necessary to understand what the customer wants.
    • By understanding the goal, it is possible to fit into the client’s requirements.

 

[06:39] Curating a User-Friendly Design to Establish Connection

  • Creating what matters and what resonates
    • Technology and data are everywhere. The question is, “How do we make the interaction seamless?”
    • Map out the entire journey for the user.
  • Principles on designing that matter in the space
    • Executives must understand the usability of features.
    • It all boils down to the connection and how the app resonates with the users.
    • Start at the top if possible for better implementation.

           

[14:36] Utilizing Psychology to Understand the Customer

  • Feeling what it is like to be the customer
    • The customer has a way different experience than you do. What you are serving the user must be a united experience.
  • How design psychology plays the critical part
    • The process is centered around the persona, rather than the screen or the feature.
    • Involving the executives allows buy-in for the ideas to come to life.

 

[19:58] Final Thoughts 

  • Make folks’ lives easier by understanding them. Find your success within their success.
  • Connect with Thomas (Links Below)

 

Key Quotes:

“What you're serving up for the user needs to be a united experience.” - Thomas Watkins

“One thing that a lot of organizations struggle with is that your customers do not experience your product in separated departments like you do.” - Thomas Watkins

“Anytime a user has to think about your software, usually, that's not a good thing… If it's something that's easy to learn and for you to operate in, that's where the win is.” - Thomas Watkins

Connect with Thomas

LinkedIn: https://www.linkedin.com/in/watkinsthomas/

Website: ​​https://www.3leaf.consulting/

 

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Season 3, Episode 11. Design Psychology with Thomas Watkins

22 May 2022