Welcome to Innovation Meets Leadership! I’m your host, Natalie Born. In this episode, Thomas Watkins breaks down the ins and outs of effective design. He emphasizes the need to consider the user experience and that the process of design development must be centered around it. The key is making people’s lives easier and avoiding over-complicated systems.
Thomas Watkins is a thought leader, speaker, and industry practitioner located in Houston TX. Thomas has made it his career’s focus to combine technology with design psychology in order to drive business success. He specializes in helping his business partners bring their own brilliant ideas to life, by translating complexity into simplicity.
[00:35] Where Apps Go Wrong and How to Address Them
[06:39] Curating a User-Friendly Design to Establish Connection
[14:36] Utilizing Psychology to Understand the Customer
[19:58] Final Thoughts
“What you're serving up for the user needs to be a united experience.” - Thomas Watkins
“One thing that a lot of organizations struggle with is that your customers do not experience your product in separated departments like you do.” - Thomas Watkins
“Anytime a user has to think about your software, usually, that's not a good thing… If it's something that's easy to learn and for you to operate in, that's where the win is.” - Thomas Watkins
Connect with Thomas
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