Season 3, Episode 12. Building a Podcast Brand with Kevin Mills
Welcome to Innovation Meets Leadership! I’m your host, Natalie Born. In this episode, Kevin Mills takes us behind the scenes of podcasting, the pitfalls and benefits of starting your podcast, and how you can use this powerful tool to your advantage.
Kevin Mills is a co-founder of Streamlined Podcasts, a full-scale podcast production agency. Streamlined Podcasts helps its clients edit and produce their podcasts consistently for an affordable price. With industry-leading turn-times, technologies, and teams, you'll have trouble finding a better value anywhere else. Kevin's entrepreneurial journey began in direct-to-consumer sales. He now spends his time and efforts helping podcasters focus on what they do best - producing content. He is passionate about making it as easy as possible for content creators to get their message to their audience.
[00:35] There is No “Recipe” to Success, Just Consistent Action
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Kevin shares his background and prior career spent in the sales industry and how his past careers prepared him for where he is now
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No one’s journey is linear – Failure is something that will happen, but every experience counts toward your growth
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The podcast industry’s potential – How podcasts gained traction in 2020 and why
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Kevin talks about how he wanted more out of life and discovered his passion was podcasting, he began recording and releasing episodes of Screw The Side Hustle
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Realizing that he wanted to build something for others, not just himself he started focusing on Streamlined Podcasts, a company he founded with 3 others
[08:44] How To Avoid the Pitfalls of Podcasting
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The advantages of podcasting
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A great tool for establishing yourself as a thought leader in your niche
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A means of networking
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Tips when starting a podcast
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Don’t be Joe Rogan – Pick a specific niche
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Have a purpose behind your podcast
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Don’t let analysis paralysis stop you from starting your podcast
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[13:13] Can I Make Money with my Podcast?
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What can people expect in terms of audience and downloads?
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The average podcast racks up 141 downloads
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Don’t measure your success against different platforms
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Sponsorship rates for podcasts are 5x higher than sponsorship rates for YouTube videos
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Podcasting can be profitable if it's done correctly
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Advertisement niche podcasts are likely to have higher rates
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Structure your podcast in a way that supports your business is the easiest way to make money
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Build an offer to your community
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[20:20] How to Start Your Own Podcast
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Visit https://streamlinedpodcasts.com for the easiest way to start your podcast! They make podcasting simple, affordable, and streamlined
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There are so many resources to learn how to start a podcast
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Streamlined Podcast created the Podboxx to be your all in one solution to podcasting
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It includes all the equipment and post-production services you need to start
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Join the giveaway to get a chance to win a Podboxx
[24:00] Closing Segment
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Kevin and Natalie’s final words on why you should start a podcast
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How to connect with Kevin
Key Quotes:
“If you’re not using a podcast right now to network, drive more leads into your business, and build thought leadership or brand awareness, you might regret it three years from now. Podcasting is here to stay and the exponential growth has just begun.” - Kevin Mills
“Don’t just start a podcast to have random conversations with people. There should be a purpose behind your podcast, and a reason you’re recording these episodes, and a reason your audience is going to listen to your podcast.” - Kevin Mills
“Realize that you’re not in this alone. There are thousands of other podcasters out there who are very much a helpful community and all about sharing. - Kevin Mills
Resources:
Connect with Kevin
LinkedIn - https://www.linkedin.com/in/kevin-mills-59a797a8/
Website - https://streamlinedpodcasts.com/
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