24 July 2022

Season 3, Episode 15. On Minimal Lovable Products with Jay Goldman

Welcome to Innovation Meets Leadership! I’m your host, Natalie Born. In this episode, Jay Goldman reflects on how building a bespoke tool for their company made them realize the universal need for better technologies in workplaces. Now, he and his team at Sensei Labs are committed to providing leaders with data-driven digital solutions to propel their businesses forward. He also discusses the concept of minimum viable products and how Sensei Labs goes a step further with minimal lovable products.


Jay Goldman is a Co-Founder and the CEO of Sensei Labs and New York Times best-selling author of The Decoded Company. For nearly 20 years, he has been focused on technology, design, and the art of leadership. Sensei Labs is Jay’s second tech start-up success, as he also co-founded and led Radiant Core.

Additionally, he took on leadership roles as the Head of Marketing at Rypple and Managing Director at Klick Health. Jay regularly speaks with teams and companies across the globe about the Future of Work, including at TEDx, NASA, Harvard Business School, Google, and Twitter’s World Headquarters. He’s also written for publications like the Harvard Business Review and been a panelist on CBC’s The National. Now, he spends his days helping the largest enterprises in the world execute their most critical programs through Enterprise Orchestration, alongside his amazing crew of more than 80 Senseis.


[00:22] The Story of The Decoded Company

  • Jay discusses how they wrote a bestselling book to attract top talents to their company

  • Being able to create influence and spark a movement around the platform they’ve built

  • Why they decided to make Sensei Labs available outside of Klick

[07:13] Transforming Workplaces Through Data-Driven Solutions

  • The origin of Genome

  • Email is a good communication tool but a terrible communication tool

    • How Klick started off with a custom ticketing system to solve this problem

  • Looking at patterns of data to be predictive of work problems

  • Designing a product for hypergrowth and culture-centric organizations

    • Most workplace experiences are universal

    • It’s about taking these insights and pushing solutions outward to benefit others

[19:46] Creating Minimal Lovable Products

  • Going beyond the minimum viable product

  • Product-market fit is not a check mark that you have to accomplish, but an ongoing state

  • More than just having a few extra features, it should be a product that customers love 

[23:16]  Closing Segment

  • Addressing customers’ pain points is key

  • Focus on low cost and high lovability 

  • Connect with Jay


Key Quotes:


“The set of challenges around how a company operates and how people work together isn't all that different in different industries or different company sizes.” - Jay Goldman


“If I step back and look at patterns, I can see how work flows, I can see where it gets stuck. I can see how much time we're spending in different phases of this. So you're actually creating this digital body language about how work gets accomplished in an organization.” - Jay Goldman


“When you're thinking about this standard for your own product, whatever it is and whatever industry you serve, look for the biggest pain points that people have.” - Jay Goldman


“How many of our customers would be deeply disappointed if we took the product away from them? That to me is minimal lovable product. That's where you get passionate champions who are going to push this within their own companies. It's where you get to renewal rates that are really high, where it expands within those, where you get people who are happy to speak publicly about your platform and how much of a difference it's made for them.“ - Jay Goldman


Connect with Jay

LinkedIn: https://www.linkedin.com/in/jaygoldman/ 

Website:   https://jaygoldman.com/, ​​https://www.senseilabs.com/

The Decoded Company by Leerom Segal, Aaron Goldstein, Jay Goldman, Rahaf Harfoush: https://www.amazon.com/Decoded-Company-Talent-Better-Customers/dp/1591847141


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