Welcome to Innovation Meets Leadership! I’m your host, Natalie Born. In this episode, Mike Krass discusses what it takes to build a business that lasts for centuries, the considerations in this evolving society to make it happen, and the way to cultivate leadership in this values-led organization.
Mike Krass is the CEO of MKG Marketing, a digital marketing agency that gets tech
and healthcare brands found online through transparent, measurable digital
marketing. Over the last ten years, Mike has grown MKG Marketing into a 7 figure
business not only by specializing in data and analytics, but by embracing a “people
first” philosophy that promotes a strong work-life balance while systematically
holding employees as well as clients accountable. Mike takes this philosophy with
him as he sits on the Board of Directors of the global Entrepreneur’s Organization,
as well as mentoring other businesses through organizations such as Idea Village
and General Assembly.
The genesis of MKG Marketing came when, at a creative agency, Mike was caught
completely flat-footed by a client’s question - “How much money did we make from
your campaign?” Realizing the importance of analytics, Mike and his business
partner, Kerry Guard, set out to found an agency that could both perform creatively
and provide hard numbers in order to quash the frustration that companies can
often feel when navigating the digital marketing landscape.
[00:28] Building Businesses That Lasts for Centuries
[04:12] Values Run in the Company’s DNA
[11:33] The Path to Leading a 100-Year Business
[20:09] Final Thoughts
“When things get tough, your values are not the things that you put on the wall. Your values are the big statements that say, this is a very difficult situation, could be good or bad, right? Difficult doesn't always mean bad. ” - Mike Krass
“You can see some of those trends of, you know, not changing a lot, but changing just enough and changing just the right things.” - Mike Krass
“A leader's duty is to develop the next generation of leaders within the business.” - Mike Krass
“It [leadership plan] exists. It's communicated. It's communicated regularly. Those are two separate things, right? You didn't just say it once, and then put it in the drawer. It's communicated regularly, and that it's understood. And I use the word understood very intentionally.” - Mike Krass
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