Welcome to Innovation Meets Leadership! I’m your host, Natalie Born. In this episode, Sangram Vajre from Season 1 is back! He discusses what the go-to-market means and why low retention rates translate to the death of organizations. He expounds on the four leaky buckets to consider when solving the common problems businesses face.
Bestselling author Sangram Vajre co-founded Terminus in 2014 and ever since has been teaching the business of marketing with his signature frameworks. He’s an international keynote speaker, was named one of the top twenty-one B2B marketing influencers in the world, and is the host of a top-fifty business podcast called FlipMyFunnel. Bryan Brown is Chief Strategy Officer at Terminus and a SaaS visionary in the marketing and sales tech industry. From co-founder to scale with multiple exits, he has envisioned and brought to market software that has shaped the way thousands of businesses grow and communicate with their customers. All resources, templates, scorecards, and frameworks from this book can be found on www.themovebook.com.
[00:44] Embracing our Business Journey by Exploring the Go-To-Market
[06:18] How Retention Rate Translates to the Company Valuation
[14:44] Solving the Problem by Targeting the Retention Angle
[24:58] Final Thoughts
“If you want to impress people talk about all the good things you have done… But if you want to impact people talk about your failures.” - Sangram Vajre
“If you don't have your retention right, you're going to actually create a much faster way to go and actually die as an organization.” - Sangram Vajre
“You can't solve all of it at one go… Really get into that and say, we're gonna pick this first problem, or the second, or the third.” - Sangram Vajre
Connect with Sangram
Terminus Website: https://terminus.com/
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