13 March 2022

Season 3, Episode 6. Your Leadership Style with Paula White

Welcome to Innovation Meets Leadership! I’m your host, Natalie Born. In this episode, Paula White joins us to expound the concept of music as a metaphor in leadership. She highlights the importance of recognizing the different roles and tapping into your whole self to pivot while being in the metrics-driven world of sales.


Paula White has an unwavering passion for music that she applies in order to bring new perspectives and open new possibilities for leaders. Her one-of-a-kind, forward-thinking approach starts with a foundation of heart and mind. A globally recognized sales leader, Paula has leveraged her talents to scale Inside Sales Teams into multi-million stand-alone sales channels. She has helped organizations achieve 8% - 10% yearly compounded growth, demonstrating success in a wide variety of industries to include travel and tourism, investments, veterinary, and healthcare distribution.


[00:31] How Music Composition is Similar to Leadership

  • Paula White on passions and perspective
    • Climbing the corporate ladder entails having our thoughts and some emotions at the backburner.
  • Music as a metaphor for leadership
    • It is all about balance in leadership and serving the employees with heart.



[04:18] Understanding Side A’s and B’s in the Metrics-Driven World of Sales

  • The roles of musicians
    • Recognize the side A’s and side B’s.
      • Complementing behaviors
      • Encouraging curiosity
  • Sparking creativity towards innovation
    • Open up conversations and ask questions to break down barriers.
      • Creativity and collaboration
  • Side B on sales
    • Let people know and feel that you care for them.
    • Allow people to be seen and heard for less tension.
      • The ultimate responsibility
  • Balancing metrics and emotion
    • Tapping into your whole self is key.
      • Not all about the metrics
  • Creating a positive legacy
    • Be real and relational. Help rather than demand.


[17:22] Final Thoughts 

  • Find your one song and let it build upon your day.
  • Connect with Paula (Links Below)


Key Quotes:

“We really need to be in balance as a leader. We can work with all of the data and skills and things that we have, but if we don't tap into that emotional side and serve our employees, we're really doing a disservice to them.” - Paula White

“The ultimate responsibility is our people. And our people serve our customers and clients. And when that happens, they remain loyal.” - Paula White

“When you leave a positive legacy, it's really about being real. It's being relational and helping somebody rather than demanding.” - Paula White

Connect with Paula

Website: https://paulaswhite.com/

YouTube: https://www.youtube.com/channel/UC_xkbbpzjHaNghE5e3U6x6w

Instagram: https://www.instagram.com/sidebconsulting/

Twitter: https://twitter.com/pswhite00

LinkedIn: https://www.linkedin.com/company/side-b-consulting/

Facebook: https://www.facebook.com/Side-B-Consulting-111598381177818/

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