13 August 2023

Season 4, Episode 6. The Power of Publishing Books with Dave Sheets

"You don't have to be a writer to be an author.” – Dave Sheets


In this episode of Innovation Meets Leadership, host Natalie Born and publishing industry expert Dave Sheets delve into the transformative power of publishing. With a captivating hook, they explore the question: "Why should someone publish a book?" Dave's extensive background in the industry sets the stage as he highlights the importance of credibility and the doors that open for authors through book publication. They debunk the misconception that one must be a skilled writer to become an author, emphasizing the availability of professional services that can help bring ideas to life. The conversation navigates the traditional publishing model versus self-publishing, shedding light on factors like control, timeframes, and investment. They stress the pivotal role of a platform in reaching and engaging with readers, expanding on the various channels that enable authors to share their message. As the discussion continues, the hidden benefits of becoming an author come to light, with a focus on the sense of community among authors who support one another's journey. Natalie and Dave underline the impact of self-promotion, sharing strategies to authentically promote one's work without feeling like self-promotion.


Dave Sheets has spent more than 25 years in the publishing industry working with many of the top book publishers, distributors, and printers in the industry. He currently owns a publishing services company primarily working with independent authors.


[00:00 - 11:42] The Publishing Journey

  • Dave Sheets draws on his extensive publishing experience, highlighting the diverse roles he has played throughout his career.
  • Publishing a book can enhance an entrepreneur's credibility and open doors to new opportunities.
  • Aspiring authors don't need to be skilled writers; professional services can provide support and expertise in bringing their ideas to life.
  • The conversation explores the differences between traditional publishing and self-publishing, weighing factors like control, timeframes, and investment.
  • Building a platform through various channels enables authors to reach and connect with readers, amplifying the impact of their message.


[11:42 - 23:21] The Power of Books: Success and Community

  • Becoming an author offers the hidden benefit of joining a supportive community of like-minded individuals, fostering idea sharing and mutual support.
  • Books bring credibility and open doors to larger audiences, creating opportunities for authors to make a greater impact.
  • Developing a series of books can establish momentum, with each new release boosting sales of previous titles and expanding an author's reach.
  • Effective self-promotion is vital for authors, and it can be done authentically within one's own personality and preferences.
  • Readers connect deeply with authors, and cultivating a personal relationship with readers leads to loyal support and increased book recommendations.


Key Quotes:


"Publishing a book it's not about having an ego. The difference is about getting your message out. If you think your message is important, you have to talk about it.” – Dave Sheets


Connect with Dave


LinkedIn: https://www.linkedin.com/in/davidsheets

Check out Believers Book Services at https://believersbookservices.com/


LEAVE A REVIEW + help someone empower their businesses through collaboration, innovation, and transformation by sharing this episode or clicking here to listen to our previous episodes.


Check Natalie's new book: SET IT ON FIRE: The Art of Innovation available now at setitonfire.co


These are proven solutions to advance your leadership and innovation process. Check out our website innovationmeetsleadership.com, or connect with me on Linkedin, Facebook, Instagram, Twitter, and Youtube


Don't forget to subscribe and leave a 5-star review!


Let's go transform something!







Innovation Meets Leadership